I like movies. I like Jason Segel (even moreso after his part in the fantastic new Muppets movie).
In April, 2012, "The Five-Year Engagement" is set to be released, starring Segel, Emily Blunt and Chris Pratt (aka: "Andy" from "Parks and Rec").
From what I gather, the film charts the relationship of a couple who become engaged, only to have their engagement prolonged, several times, by unexpected bumps in the road.
Check out the trailer after the jump:
It looks funny and has a killer cast.
But that isn't what strikes me the most. My wife, Kim, pointed out that they are using a very innovative "hype" technique.
To promote this film, they have created a "wedding blog," focusing on the engaged characters from the film. The blog treats the characters and the plot as if it is a real-life scenario that is taking place.
Check out "Tom & Violet's Wedding Blog" HERE.
They also have developed a Facebook page for the movie that allows "fans" to interact with the imaginary couple.
Check the "Five-Year Engagement" Facebook page HERE.
It really is a clever and unique marketing campaign, don't you think?
So are you interested in seeing this movie?
Fire away with your comments!
